Urban clothing first started emerging in the early 1980s to reflect the hip hop culture that was emerging at the time. In a similar way to music itself, fashions and clothing have changed, matured and evolved over the years into what we know to be worn around the world. As ever, many fashion trends follow the attire and looks of those in the music industry, and indeed the hip-hop genre is no different. In fact, “urban fashion” has developed its own subculture.
When we think of urban fashion, many of us with more than a passing interest will be able to name dedicated designers, but that wasn’t the case in the early ’80s. At the time it was more associated with major sportswear companies such as Nike and Adidas, buoyed by the fact that Run-DMC had a huge hit called “My Adidas”. Trainers, sneakers, and plenty of flashy clothes were seen as a must for these savvy followers of fashion. Her signature hairdo, which breaks boundaries, was also seen as essential if you wanted to look the part!
As hip hop has grown in popularity, so has its legitimacy in terms of recognition as a genre in its own right. When this happened, urban fashion became widely recognized and noticed by brands outside the sportswear industry. Urban fashion was more than a passing craze, it was something that was here to stay.
At first, the styles could be closely associated with African influence with artists like Will Smith wearing green and gold associated with the continent. As we move into the 90s, Gangsta music is starting to catch on and become a part of fashion. The appearance of the street began to develop, influenced by gang and prison cultures. Baseball caps, low-cut baggy jeans, T-shirts, and T-shirts have replaced the original high-fashion, high-fashion image. Later in the decade, some began to crave a more refined look, with double-breasted suits and dress shoes now becoming part of the wardrobe must-have.
As we move into the new millennium, urban fashion is entering more of the mainstream and already has a variety of influences including those outside of hip hop. As a result, high street chains began to include clothing as part of their ranges and many artists from the music industry began developing their own clothing lines including Russell Simmons’ Phat Farm and Jay-Z’s Rocawear.
In the modern era of fashion, we are all familiar with the major brands, many of which are still associated with the sportswear industry. Some like to show a lot of skin while others are definitely more conservative. However, whatever your taste for both men and women alike, no look would be complete without the right accessories. Urban fashion is very much about the glamor and glamor of living larger than life.
If you’re a dedicated urban apparel follower, you’ll want to find a resource that stocks all of the major brands and the latest designs. You want to be confident that you look at work and your style can’t be questioned!