If you’re a content creator who wants to get more sales and money from the content you’ve already created, this article will show you how to do that.
Here’s a true story to show you what to do:
Not long ago, I was visiting my mom who lives in a small village by the ocean, and decided to get out my phone and make a video tutorial out of it for a professionally produced video series. I usually create content like this and put it on my mobile app right away and share it as value to get instant engagement and maybe even see some instant cash flow, depending on what the content sells for. But this was for something very different and one of those rare instances where I wanted studio-like production value.
Anyway, the topic was about what I call:
It was inspired by some of the driftwood I saw on the beach.
And what that means is that almost everyone I know or know who has any kind of content creation, any kind of training, any kind of information marketing or any other kind of individual business has all kinds of content that you’ve had forever and don’t know. And one of the reasons why a mobile app is so valuable to those who use it is because it allows you to put all that floating content on your phone, on your hard drive, on your YouTube channels, etc. directly on an app that you control, on your own platform, and do it via a simple, easy-to-use interface that your audience, customers, and clients can instantly experience and enjoy.
Everyone has this all digital Driftwood in their works.
I’d bet Florida’s biggest alligator, you too.
You just don’t use it in a mobile app designed to help you earn.
Dan Kennedy talks about his idea of “unused capacity”—assets, time, resources, talents, space, media, friends, contacts, networks, etc. that you could use, that you already have, but don’t, but if you did, you could potentially add another “0” to your current business income.
Well guess what?
Digital driftwood is like hundreds of big, fat logs of unused capacity floating down a river that you can collect, use, sell, and build for your business.
If you want to start earning and using it, here is what I suggest you do:
1. Build a mobile app or find an affordable zΩservice that allows you to take advantage of mobile app technology – stats show that 70% of people now consume content on a mobile phone, and 90% of that content is consumed in a mobile app specifically (not a browser on a phone).
2. Start by uploading all of your digital “driftwood” content to it.
3. Start sharing, selling or using to share.
And that’s all there is to it.
Doing this thing on your own — with content you already have “floating” — can not only get you quick sales, but it could be something you build your entire training, information marketing, or content creation around.